Development Phases

The relative timing and resources applied to each stage in the development process can vary depending on the scope of the task. The most important issue is that each stage is regarded as being of equal importance. For example; a strategy that is developed with inadequate thought will lead to a flawed result.

For that reason, it is important all requirements to be clear and documented. A structured and disciplined process not only leads to a better result, but also gives the project a better chance of being delivered within the agreed time-frame and within the allocated budget.

Naturally, contingencies do arise and these need to be fed back into the process.

Having a clear understanding what the website will delivering the business goals.

Some of the activities involved:
  • Competitors study. 
  • Main public popular trends. 
  • Technology relevant








Defining the target audience, the website structure and the techniques to deliver business goals.

Some of the activities involved:
  • Website Strategy Meeting with client. 
  • Mission Plan. 
  • Goals and Challenges Mapping Session. 








Identifying the key information that needs to be conveyed is important. Equally important is how the information is organized and accessed.

Some of the activities involved:
  • Website structure blue print. 
  • Testing User Experience (UX). 
  • Website Wireframes. 







This is where the visual language is developed. Images, colours and layouts come together to create visual impact and convey the brand identity.

Some of the activities involved:
  • Website concept development. 
  • Home page, sub-page & landing page mockups. 
  • Low resolution stock images provided. 







That is when the website comes to life. The design and functionality are translated into code to create the perfect interface with browsers.

Some of the activities involved:
  • Front-End development: HTML/CSS Development. 
  • Homepage, subpage and landing-pages development. 
  • Website functions, features to setup and stylize. 






The deployment is done when all back and front end functions are fully tested and the code is pushed to the production server.

Some of the activities involved:
  • Usability testing. 
  • Standard website testing. 
  • Browser compatibility testing. 
  • Device testing: smartphone, tablet, desktop. 
  • Website launch. 





All user and technical documentation need to be provided before the training. For big projects we may need different training for each user profile. I need to talk to you about how we say this.

Some of the activities involved:
  • Workshops on the website management and update. 
  • “How to” document with the main parts of the website management. 






A website is a living medium. In attracting new business and maintaining relationships with existing clients the website needs constant change and improvement.

Some of the activities involved:
  • Maintenance of website for bugs and errors caused by The Interactive Hippo’s development team fault. 
  • New features